BXBX NOVEL Chapter 737: seize the opportunity
Xu Shiyan put those documents aside, looked up at Li Bingzhuo and others.
"The most important thing right now is the future development of our company.
As of now, our foreign trade orders this year are 40% less than the same period last year.
That is to say, many of those old customers are still waiting to see, or they may not have the idea of cooperation this year. "
Xu Shiyan took out a report and showed it to Li Bingzhuo and the others.
"This is what we should be most concerned about now.
Last year, orders did not decrease too much, mainly because people have already paid the deposit.
If they cancel the order, they will lose a lot. They have no choice but to continue to execute the previous contract.
But this year it is obvious that the willingness of foreign businessmen to place orders is not high.
If this situation continues, I think our company\'s benefits this year may drop significantly. "
Xu Shiyan sighed, barely passed the test last year, and in the next few years, I\'m afraid it will be more difficult every year.
"General manager, colleagues in the sales department have contacted most of the customers, but the main problem is the price.
Now that the US dollar has appreciated in value, it is now 4.78 cents for 1 US dollar. Last year it was 3.76 cents.
Businessmen feel that if the prices of previous years are still maintained, they will lose money, so they are all waiting and watching. "
This, Li Chengrong and the others also thought of it. The people in the sales department are actively contacting old customers recently.
"No way, since last year, all industries have experienced a cold winter.
In fact, not only ginseng in our county, but also various domestic enterprises have experienced a process from overheating to sudden cooling.
The economy is sluggish, and many domestic commodities are backlogged, and the phenomenon of triangular debts of various units is particularly serious.
This is good for our company, except that some raw materials and packaging are purchased from outside, and the others are supplied by ourselves.
Sales mostly point to exports, so they are not dragged down by the triangular debt. "
Li Chengrong is now in charge of the market. He works very hard. He collects and sorts out information on the development of various industries at home and abroad.
"Not to mention anything else, the Qishi Fular Heavy Machinery Factory was forced to suspend production last year because of the triangular debt.
Anshan Iron and Steel Company can only mobilize employees to raise funds because there is no money in the account and no coal in the warehouse.
There are still many factories that have been closed because of this.
The domestic economic situation is not good, the currency has depreciated, and now they are rushing to export, but exporting is not easy. "
"General manager, I think it may be imperative to lower the price.
If the price is lowered, those old customers should be able to retain some of them. If the price is not lowered, I am afraid that these customers will be lost. "
Li Chengrong has studied with the people under him for a long time, and feels that there is really no way to break the situation now.
"No, lowering the price is the worst way. Once the price drops, it will be difficult to raise it later."
Xu Shiyan shook his head, the price cannot be lowered easily.
Currently, the appreciation ratio of US dollars is not too large. If the price is lowered now, what should we do later?
"How about this, you take the people from the sales department to calculate the cost for me.
See what kind of promotional discounts are more reasonable on the basis of maintaining the original price.
For example, buy 10 get 1 free, buy 8 get 1 free, buy 5 get 1 free, and see which one can satisfy foreign customers at the current exchange rate without us suffering too much. "
Without reducing the price, we can only adopt other promotional methods.
No way, the current economic situation.
If you want to make a way out of this situation and ensure the normal operation of the company, you can only make a little concession.
"In addition, the method of last year is still adopted. In addition to giving away the same product, we will also give away the new product we are going to launch this year.
If the customer wants to hold any promotional activities, we will try our best to cooperate, and we must capture all the existing old customers, so as not to let these people lose. "
Thanks to the participation of people from the Ginseng Research Institute, the development of new products has been accelerated, and they can take out the new products that were previously reserved.
Now I can’t take care of so much, let’s stabilize this year’s orders first.
"Okay, then I will take someone to do the accounting, and then contact the customer."
Li Chengrong nodded, there is no other good way at the moment.
"The Spring Fair is coming soon, and this year\'s new products can only bring a few more, let\'s try the effect.
In addition, I want to bring the medicine from the pharmaceutical factory, try it, I don’t know if it will work. "
In this situation, everyone is panicking, and Xu Shiyan is no exception.
The medicines produced by pharmaceutical factories currently only have domestic drug certification procedures, which are not recognized in many countries.
Drugs that are not certified by foreign countries, especially Europe and the United States, can generally only be sold in the category of health care products.
This is where traditional Chinese medicine suffers, and it is also the reason why Fusong Pharmaceutical Factory brings its products to the Spring Fair every year, but fails to sell too many products every year.
Only Hong Kong, Taiwan, Dongyi, and South Korea will buy in small quantities.
“This year, we will build another cosmetics factory to produce the products I mentioned before.
This must be independent and cannot be mixed with the original factory.
In addition to this, we will also establish a joint venture with other investors to build a flooring factory and a health care product factory. "
Xu Shiyan flipped through the lists in his hand, and took out a plan.
"Health care product factory, mainly for domestic use, the formula is authorized by our company, using independent trademarks and packaging.
In the past two years, health care products have become popular in China, and we must not miss this opportunity. "
This was Xu Shiyan\'s idea when he was helping Xu Shiqin buy land in Bao\'an.
There are actually many reasons for choosing to make health products at this time.
One of the more important reasons is that they are afraid that the Chinese will follow suit.
At present, Dongfang Ginseng Company is able to maintain its current income despite the bleak overall situation of the ginseng industry, relying on the deep processing of products and the registration of foreign patents in advance.
But there is one thing. Patent protection is only useful abroad, and domestically it doesn’t pay much attention to it.
Before, they were all focused on the export, and it was useless to follow suit. Foreigners only recognize those with patents, and those who do not have patents cannot sell them.
Now the export is sluggish, and the domestic health care products industry has begun to rise.
At this time, I am afraid that someone will focus on these products of Shenye Company, and they will not export them, but instead operate domestically.
Anyway, the price of ginseng raw materials in China is so low now, it is definitely not a loss to mix it in.
Imitate the products of the participating company, and others will follow suit, and then sell them in the country. What else can Xu Shiyan or the participating company do with others?
This kind of thing will definitely happen. Instead of letting others take the lead, it is better for them to take this step first.
Instead of building a local factory, choose another location, register a trademark separately, redesign the packaging, and appear in front of the Chinese people with a brand-new look.
From now to 1995 and 1996, it is the golden period for the development of domestic health care products. Taking advantage of this trend, first earn money and then talk.
(end of this chapter)