BXBX NOVEL Chapter 426 - 426: Getting Ready to Move (2)
Lin Xiaoyue quickly stood up.
“Young Master Liang is too polite.”
“We will be working for His Highness in the future. Moreover, Young Master Liang is a franchisee of Liu’s Express, so there is no need to be so formal.”
Hearing this, Liang Yu finally relaxed.
He was really afraid that Lin Xiaoyue would ask him for money again. After deducting the money used to buy the Nangong Army and supplies, there was not much money left in the Liang Trading Company’s account.
It was still a loss. He had sold some unprofitable businesses. Otherwise, he probably wouldn’t have this money.
“Ms. Lin is right.”
“As you said, we will set up a stall in the Liang Corporation’s restaurant to sell braised pork and other snacks.” Liang Yu said.
Knowing that Lin Xiaoyue would not ask him for money, Liang Yu continued.
Lin Xiaoyue looked at Liang Yu.
Seeing Liang Yu’s sincere face, he smiled.
“Thank you, Young Master Liang.”
“Also, about Liu’s Express’ chain stores in another county…”
“Oh, if you need help, we will definitely help.” Liang Yu said hurriedly.
As long as he didn’t have to pay, it was fine.
Moreover, some of the soldiers from the Nangong Army that had been managing the Nangong family’s business had already arrived at Qingshi Town.
With those people around, the Liang Corporation probably did not need to put in too much effort.
Lin Xiaoyue smiled with satisfaction.
“Young Master Liang, please take a seat.” He said to Liang Yu.
Liang Yu cupped his hands at Lin Xiaoyue before returning to his seat.
Lin Xiaoyue sat back down.
“Please listen to my humble views.”
Liang Yu’s eyes lit up. “I’m all ears.”
Lin Xiaoyue finally voiced out her thoughts.
“Previously, I mentioned the matter of creating a brand to Manager Liang. At that time, Manager Liang suggested that we can build Liang into a brand and put all the restaurants and eateries under the Liang’s bran.”
Manager Liang quickly nodded.
Liang Yu glanced at Manager Liang and then at Lin Xiaoyue, waiting for her to continue.
“It’s actually possible to turn Liang into a brand.”
“However, the Liang Corporation has many restaurants and eateries under its name. The effect is not that obvious just because it has the name Liang.”
“Why don’t we just use Liang in a few restaurants and eateries? Then, we could focus on building a specific brand.”
Liang Yu’s eyes were filled with doubt.
“Can you tell me more?” He asked Lin Xiaoyue.
Lin Xiaoyue smiled and continued, “for example, Ruyi Restaurant and the Xinghua Eatery.”
“If it were me, all the restaurants would be named Ruyi Restaurant, while all the eateries would be named Xinghua Eatery.”
“In this case, Ruyi Restaurant and Xinghua Eatery could develop their own brands.”
Liang Yu’s eyes lit up, and he felt enlightened.
Yes, that was better!
Liu’s Express was a good example.
By then, it would be difficult for others not to remember Liu’s Express.
“You are a genius! 1 am impressed!” Liang Yu stood up excitedly and bowed to Lin Xiaoyue again.
“Young Master Liang, you flatter me.”
“In addition, I would like to mention something about the brand. A corporation is not limited to creating only one brand.”
“For example, I’m in the snack business now and I’m going to build a brand called Liu’s Express. In the future, if I were to start another business, such as a clothing store…”
“I can also create a brand and name it…for example, Liu’s Fashion.”
“After we improve the quality and reputation, we’ll open branches and expand our business in the form of a chain. We will then seize the market faster.”
“Of course, if there’s an intention to let others know that the two brands belong to the same owner, you could add a prefix or something. For example, Liu’s Express, Liu’s Fashion, and so on.”
“However, with so many merchants in the Great Yan, it’s inevitable to have a competitor with the same surname. 1 don’t think it’s meaningful to have the surname in the brand. In addition, in order to avoid attracting too much attention, there is no need to do so.”
Liang Yu pondered as Lin Xiaoyue spoke.
The more he listened, the more impressed he was.
“Are you interested in opening a clothing store?” Then, he asked Lin Xiaoyue..