绿巨人浩克修改器

   Act according to one\'s own preferences, make friends with the other party\'s strength, don\'t care about immediate gains and losses, and only seek safety around the body.

   To put it nicely, a man can bend and stretch.

   To put it bluntly, it is to be submissive to the strong and strike hard at the weak.

And a series of deeds that happened to him can support everyone\'s views. For example, without any backing, he took the initiative to sign a contract with the project team of "Home Alone" and "Terminator 2" that was equivalent to zero pay. For example, after finding a backer, he directly gave up the fixed film contract and asked for a share of the top stream. For example, when investing in Yahoo, he insisted on holding on to the equity. In between, the market is handed over to others.

  Roland\'s demeanor is unbelievable. He is a child who grew up in a wealthy family.

   You know, Bill Gates, who was born in a similar family background, never put Harvard in his eyes.

  Similarly, people cannot see from him the arrogance that should belong to young people.

  Because even Mark Anderson from an ordinary family dared to say No to Bill Gates when Netscape was so successful;

  Even the founder of America Online, Steve Case, faced the acquisition proposed by Microsoft and shouted, "Thirty years in Hedong and thirty years in Hexi, don\'t bully the young and poor!" ’, well, it’s actually, ‘I’m going to beat you (Bill Gates)! \'

  Only Roland always treats people with three words—

   "Okay! Yes! No problem!"

  That\'s why Evelyn Watson came up with a tie-in to trick fans.

   And boldly said it in front of Roland.

  Because she felt that Roland, who puts profit first, would seriously consider this proposal.

  But for Roland, this judgment was seriously wrong.

  Although it seems that he is an unprincipled person, in fact he pursues the principle of maximizing interests.

   Not making money on the two projects of "Home Alone" and "Terminator 2", because of the opportunity to become famous and better resources.

  Since "Jurassic Park", he has been frantically pursuing his own interests, because top resources are already at his fingertips.

  Sell Yahoo to Microsoft for Marvel and cash.

   And clinging to Google to death, it is because the portal is not the future of the Internet at all.

  In Roland\'s view, if it is for the greater benefit of the future, he can make compromises with the present, but now—

  The Marvel Cinematic Universe is the greater benefit in the future!

Although bundling "Spider-Man 3" and "X-Men" can indeed cheat a lot of box office, because fans will take the initiative to regard the "Spider-Man" trilogy as the beginning of the Marvel Cinematic Universe and look forward to Roland\'s return, but What about the facts?

   The probability of Roland\'s regression is equal to zero!

   Knowing that it is impossible for me to continue to participate in the show, cheating the box office is undoubtedly killing the chicken to get the egg!

   Burn the enthusiasm of fans!

   Putting the Marvel Cinematic Universe in an awkward position!

Roland is not that kind of pedantic person. When he yelled for the Olsen sisters\' "Hot Mom and Hot Girl", he took the initiative to sell his private life, but the problem is that the Marvel Cinematic Universe and "Hot Mom and Hot Girl" are completely two concept.

  The former is a single independent movie, no matter how much box office it cheats, it\'s all blood money!

  The latter is the true beginning of the universe, and it cannot consume the feelings of the audience from the very beginning!

  If you cheat from the beginning, when Marvel really starts to sell feelings, how many leeks will be able to pay?

  Feelings are not calories, you can have them casually!

Therefore, even if "X-Men" falls into hell, even if the box office fails to meet public expectations, Roland will not take the initiative to save it. Cultivate fans.

  Only in this way can the cutting of leeks be smoother.

  Yes, Roland has already adjusted his position, and now he is a businessman.

   In this way—

   "No!"

  Roland shook his head resolutely, and refused: "I can\'t use my fans\' feelings for me on "X-Men"."

   "I can\'t give a huge help to every movie produced by Warcraft Film and Television."

   "I can help "X-Men" today, what about tomorrow, can I help "X-Men 2?"

  "If the whole project has to be supported by me alone, then it\'s better for me to continue filming!"

   "How to make the movie look good, how to create characters that the audience likes, that\'s Kevin Fitch\'s business."

   "How to publicize and how to get more audiences into the theater to watch movies, that\'s the job of the publicity department."

   "I handed over the power to you because I believe in you. If you feel that your abilities are not up to my approval, then you can directly submit a resignation report instead of asking me to cooperate with you in publicity."

  Hearing the ruthless words, Evelyn Watson\'s cheeks stiffened.

  Because everyone has been used to Roland\'s kindness and ignored the identity of the boss.

   After catching the flash of embarrassment on Evelyn Watson\'s face, Roland also knew that his goal had been achieved.

   Inviting these people to come is to let them work for themselves, not to teach them to do things.

Of course, he is not the kind of boss who doesn’t care about oil and salt. After clarifying the main body of responsibility, he said: “However, the promotion of "X-Men" is indeed a problem. Hugh Jackman, who plays Wolverine, is not good enough. The works of Patrick Stewart\'s "Star Trek" series as Professor X are out of date. Ian McKellen\'s best promotional work as Magneto is actually Gandalf in "Lord of the Rings", but it is a pity that "Lord of the Rings" " will be released later than "X-Men", and the remaining Phoenix actress Charlize Theron and Storm actress Halle Berry don\'t have works that can stand up to them, so..."

   "Let\'s follow the process of traditional manga adaptation."

   “Everything starts from scratch.”

   "You can say that this is Marvel\'s movie universe plan, and more superhero movies will be released in the future, but remember, don\'t mention me, because Peter Parker, who I play, will exit on the 16th, you know?"

   "Yeah!" Roland said so seriously, Evelyn Watson could only nod her head cautiously.

   "Okay, is there anything else?" Roland asked.

"No." Evelyn Watson shook her head, but even though she was scolded by the boss, she still smiled again with good professionalism, and said, "Next, just wait until the tenth, when "Spider-Man 3" will be released." Just do it."

   "See you then?"

  Roland liked her attitude very much.

"see you then."

  Evelyn Watson packed up the materials and got up to leave.

  Before she left, Roland went to the door to see her off. Looking at the back that was fading away, he smiled emotionally and clung to his face.

  Although forcibly cutting off the relationship between "Spider-Man 3" and "X-Men" is for the greater benefit in the future, isn\'t this behavior a formal farewell to my previous self?

   In the past, when there was a promotion for a new play, what everyone thought of was to rub off on the enthusiasm of the boss.

  At that time, Roland didn\'t care, because he was originally an insider.

   And now, everything has changed.

  Even if Roland is still hot, he won\'t let others rub it.

  Just like Zhao Yi\'s "Li Du\'s poems have been handed down by mouth, which is not new until now. Talented people come out from generation to generation, each leading the way for hundreds of years. ’ Similarly, Roland hoped that he could retire decently instead of being scolded out of the circle.

   His film and television memory will always stay in the 20th century.

  When the twenty-first century comes—

   People, will also win new movie stars.

   While Roland watched his subordinates leave, Kate, who had been listening by the side, came over.

   Embrace Roland\'s waist from behind, and put his cheek on his back.

   "Sad?" Kate asked softly.

  Although she asked without beginning or end, Roland understood that this was another question about how she felt about quitting the circle.

  So, Roland chose to tell the truth, "It\'s a little sad, but it\'s acceptable."

   "Perhaps, this is your true reflection when I let you quit the circle?"

   "If it made you feel uncomfortable at the beginning, I..."

"terribly sorry."

"Tsk! I thought you were a cold-blooded animal!" Kate pursed her lips, bumped her husband with her head, and expressed her emotions, "I didn\'t expect you to feel uncomfortable? I always thought that the movie was yours." A money-making tool!"

  The cute words with a slight complaint made Roland laugh.

  Turning around, he hugged the other person into his arms, "Isn\'t that because of you?"

   "Because of me?" Kate was taken aback for a moment, and then happily replied, "You mean, I made you feel warm?"

This kind of speculation made her feel good, but before she boasted that Roland could speak, words that made her uncomfortable had already come out of Roland\'s mouth, "No, no, no, I mean, if I didn\'t shoot " "Titanic", I would never know you, if I didn\'t know you, I wouldn\'t marry you, if I didn\'t marry you, I wouldn\'t emphasize the equality of men and women and quit the circle with you, if I didn\'t quit the circle, Then I will still film in the future, if I will still film in the future, then I will not be sad."

   "So, all of this now is your fault."

   "!" The strange brain circuit made Kate beep in a daze.

   After she reacted, the words of gnashing her teeth had already been roared out.

   "Roland!!"

   "You are finished!!"

  The next second, Kate jumped high like a lioness.

   Hugged Roland\'s body, and bit his shoulder \'hardly\'.

   Not only that, but a fist like a wiper also hit Roland\'s back.

   And that tickling-like behavior made Roland raise his hand to catch the falling body, and hugged him back to the house with a doting expression on his face.

  ...

Although the major Hollywood studios have withdrawn their masterpieces, giving up a whole month\'s schedule, wanting to quietly watch Roland\'s final performance, but in fact, the announcement work of "Spider-Man 3" has been going on for a long time. Neither went well.

  Of course, this is not because the media resources are not enough, but because the people\'s attention is quite limited.

  The reason is actually very simple.

  General election!

  Actually, the presidential election in America has officially started since the beginning of the year 2000. Although the situation has become clear after nine months of competition, neither side will relax until the result is out.

  Because of this, as time approaches, the corresponding publicity has intensified.

During the days of Roland\'s wedding, the two candidates of the two parties held four pre-election debates at the University of Massachusetts in Boston, Central College in Danville, Wake Forest in North Carolina, and Washington University in St. Louis. .

  The number of viewers exceeded 14 million.

Although this figure is not even half of the worst ratings of the Oscars, the influence of the general election is not directly reflected in the debate ratings. For example, they held a super rally at Madison Square Garden offline. Let the retired talk show host Mayfair Donahue act as the host to conduct live canvassing.

  For example, the Elephant Party directly pulls up supporters’ advertisements in its iron ticket warehouse to attack competitors.

  For another example, the candidates of the Donkey Party went to the fields, went to Chicago to participate in the Labor Day celebration weekend, went to the food festival to promote social security for all, went to Saturday Night Live to attack their opponents, and went to Silicon Valley to talk about the inheritance of Internet policies.

  In short, various activities are full of people\'s attention;

  The disturbing broadcasts linger in people\'s ears;

  The information that forces people to make active choices occupies people\'s minds;

  In this case, the announcement of any project is actually a test of the team\'s ability.

  Of course, the most troublesome announcement party for Sony was actually the official election on November 7th.

Because since then, the traditional print media "New York Times", "Washington Post", "Wall Street Journal", the traditional TV media CNN, FOX, NBC, ABC, CBS, the emerging Internet communication platforms Yahoo, MSN, all Full of the latest news about the general election vote, when the political news that people are most concerned about is broadcast 24 hours a day, entertainment...

   Really doesn\'t matter.

  Because everyone wants to know who the next grand commander will be.

  Because everyone is concerned about whether the development policy of the next general will have a positive impact on their own lives.

  After all, before the king came to power, people still believed that these guys could fulfill their campaign promises during their term of office.

Under such circumstances, the world premiere of "Spider-Man 3" held in Los Angeles on November 10th really meant to confront the world. There is only one doubt.

   It\'s not what happened to "Spider-Man 3", which has kept people\'s appetite for a year.

   It\'s not that the depressing ending of "Spider-Man 2" can turn out any flowers in "Spider-Man 3".

   Not to mention whether "Spider-Man 3" can reach a new high and win the box office of 2 billion.

   Instead—

   "Do you think that when the final chapter of the series encounters Roland\'s resignation, will it affect the general election?"

  Kenneth Turan, who was invited to come here, secretly asked his colleagues beside him.

   "I am also looking forward to this result."

   "Variety" columnist Derek Ellie replied in a low voice, just a smile on his face, betraying his thoughts.

"Not to mention breaking records, as long as the release standards of "Spider-Man 2" and "Titanic" can be maintained, then he will become the first guy in Hollywood history to crush all public opinion." Roger Ebert picked a challenge eyebrow.

"I remember that he is a supporter of the Elephant Party candidate?" The editor-in-chief of "Empire" pushed his glasses on the bridge of his nose, and said with a smile: "If, I mean if, if he can get it on the first day under the pressure of the general election. 100 million, then..."

   "I think the second generation ancestor will immediately announce that he is his loyal fan."

"If the votes of the two parties are close, I think he will publicly announce that the first thing I do after I take office is to invite the Rolands to come to WhiteHouse to persuade him to continue making movies. Sincere love came, made the public aware of responsibility, and taught people to persevere..."

   "The "Titanic" and "Spider-Man" series, isn\'t that what you\'re talking about?"

  When the slightly teasing words appeared, all the guests sitting in the theater waiting for the film to be released laughed.

  They have been immersed in this industry for many years, how can they not know that movies are a tool to convey ideas?

  And when the tool for conveying ideas collides with the general election for instilling ideas, what kind of fireworks will be produced?

   Everyone wants to know.

   In this case, does the content of the movie matter?

   Its fun is far less interesting than the impact of ideas!

  Of course, the above thoughts are purely a joke.

  Amidst everyone\'s hip-hop sound, the lights in the cinema hall gradually went dark.

With the appearance of the Columbia Pictures logo on the screen, the sound like a typewriter grabbed their ears, and when the gray sky appeared on the dim screen, New York shrouded in rain was also presented in their hearts. before.

Note: ① The case of Microsoft’s acquisition of AOL was personally handled by Bill Gates. According to Steve Case, Bill Gates told him that if he did not sell AOL to Microsoft, then Microsoft would would destroy him, and he said, would lead AOL to defeat Microsoft. In 1999, AOL\'s market value swelled to 160 billion, and after merging with Time Warner, he also publicly stated that he would defeat Microsoft, which was deeply mired in antitrust cases. However, the final result was that AOL Withdrew from the stage of history. Steve Case is indeed a cool hero, but unfortunately, Bill Gates is a hang-up. ②The real culprit that caused the box office plunge in the North American film market in the past two thousand years is the Internet bubble + general election. The former affected the summer file, and the latter affected the Christmas file. But compared with the broader market in previous years, if the economy is normal and the society is orderly, they still have ten to fifteen points of room for growth. This is mentioned in the American Enterprise Institute, chairman of the mass communication industry, George Mason University professor Samuel Sillitt published in 2007 on the impact of the media on elections.

  

  

  (end of this chapter)