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Chapter 613: Lecture or exam?

\'This,\' Deputy Director Cheng pondered for a moment, and Feng Yiping immediately said, \'Teacher Cheng, just call me Yiping,\'

It was indeed a little embarrassing for a middle-aged deputy division-level cadre in his forties to call a young guy in his early twenties his teacher.

\'Okay, Yiping, all of your book\'s 100-plus classmates have already read it, so it would be best to relate it to some practical examples in this lecture. Many students, especially those who are not from the business sector, don\'t quite understand how to apply the Blue Ocean Strategy to their work,\'

\'Don\'t worry, Mr Cheng, I won\'t just read from the textbook,\' Feng Yiping promised.

Then, preparing for this lecture took him a lot of time.

Considering that this class was a young cadre class combined with a training class for leaders of backbone enterprises, the example used for analysis was quite a brainteaser.

It turned out that he hadn\'t noticed that the National School of Administration and Tsinghua were in the same district, located at the intersection of the Third Ring Road and Changchunqiao, near the Beijing Foreign Studies University. Feng Yiping drove there in only about 20 minutes.

As an ordinary person, entering such a place is really a bit exciting. If you enter this place as a student, it is also quite good, which means that you are already the focus of attention and the object of cultivation by the organisation.

Therefore, he was not worried at all that he would be difficult to deal with by the students, as he would be if he were giving a lecture at Harvard. Even a guy with a strong personality would be careful with his words and actions and pay great attention to his performance when he enters such a place.

The large classroom was full of people, including more than 100 people from the first class of 2001, a training class for leaders of important state-owned enterprises, and more than 30 people from the Youth Cadres Class at the School of Administration. According to Teacher Cheng, some professors from the school would also come to observe.

After a quick glance, Feng knew that he was the youngest one here. While he felt a little proud, he was still a little nervous.

The average age of the more than 100 people from the state-owned enterprises was nearly 40 years old, and most of them were key personnel in charge.

The Young Cadres Class is full of young people, and they are the envy of everyone!

Unlike the later Young Cadres Classes, the current ones are not young cadres at the county or department level in office, but outstanding students selected from among outstanding recent graduates of colleges and universities. After two years of training, they will directly enter the ranks of civil servants.

To be honest, Feng Yiping was the first to know that among recent graduates, there is actually such a selection, which is much better than those who have the qualifications to stay in school. As for those who pass the national examination after graduation and enter the civil service system, it is better not to know about this. If they know about this, they will be infuriated to death.

\'Hello everyone, I am Feng Yiping. I am honoured to have this opportunity to discuss the application of the blue ocean strategy with you.

First of all, I would like to congratulate you all. To a certain extent, everyone here can be said to have already escaped from the cruel red ocean of competition and entered the promising blue ocean.

Feng Yiping\'s flattery, which linked his theory to himself, quickly brought him closer to the trainees. \'You can probably tell and hear that I am a little nervous standing here. I am very thirsty now, but I dare not touch this teacup because I know that it will definitely be like this when I pick it up,\'

he demonstrated, and the lid and teacup kept rattling, \'because my hands are shaking with nervousness,\'

This is probably the first time a teacher has done this at the college. The students, including the teachers observing the class, laughed, but it was all in good fun. Those who had been slightly doubtful about such a young teacher as Feng Yiping teaching the class would at least not dislike him by now.

\'As a student, I don\'t like teachers who just read from the textbook, and I\'m sure you all feel the same way. So today I want to discuss how the Blue Ocean Strategy can be applied in government public affairs using an example that is not found in the textbook,\'

\'As we all know, long before the concept of the Blue Ocean Strategy was proposed, there were already many successful applications in various places and industries. For example, our public security department\'s 110 alarm service system is a successful application of the Blue Ocean Strategy,\'

\'We can draw an analogy that may not be entirely appropriate. If we consider the general public as customers, then the public security department is a company that provides security services to its customers,\' Feng Yiping wrote the words company and customers on the blackboard.

\'Before the 110 emergency call service was established, from the perspective of the company, that is, the public security department, the crime detection rate continued to rise and the crime rate continued to fall, so it could be said that the results were good.

But in fact, the customers were not satisfied. For example, when they encountered emergencies that were beyond their personal abilities to resolve, they were never able to get help in time. Even if they wanted to call the police for help, they couldn\'t. Not to mention if they encountered such a thing when they were out of town, even if they were at home, who could know and remember the phone number of the local police station?

Next, Feng Yiping explained the six principles of the Blue Ocean Strategy in relation to the 110 system, and proposed how this system could innovate value based on the principles of the Blue Ocean Strategy. That is, consideration could be given to implementing a linkage between the four systems of 110, 120, 122 and 119 – in fact, this was the strategy that was later implemented by the public security department.

It should be said that the class was quite effective. The only thing that was lacking was that Feng, who was teaching the class for the first time, did not have a good grasp of the pace. After finishing preparing the material, there was still nearly ten minutes left before the end of class.

Then, the class teacher, Deputy Director Cheng, readily accepted the opinions of the class and allowed everyone to ask questions freely.

This was Feng Yiping\'s worst fear. Who knew what kind of questions these guys would ask? For example, the FAW guy said, \'According to the Blue Ocean Strategy, how can we revive the Hongqi brand?\' The PetroChina guy asked, \'How can we make the company profitable?\'

In an occasion like this, if you dare say to them, "No pain, no gain," you are asking for trouble.

He now deeply regrets this. He feels that Mr Cheng\'s decision smacks of revenge, because when they first met, he didn\'t even treat him to a meal. Otherwise, they could at least negotiate now!

Although it was said to be a free question-and-answer session, everyone was still very organised. After group discussions, the questions were summarised and handed to the head teacher. Deputy Director Cheng eliminated the identical and similar ones. In the end, the questions handed to Feng Yiping only had five, and four of them were very impressive.

They were about the bank that later told the Prime Minister that it was also a disadvantaged group, and the mobile that had previously made Feng Yiping earn a lot due to stock price fluctuations, the \'iron overlord\' of its own kingdom, and oil.

He waved the note in Yang\'s hand, \'I won\'t answer these four questions because I think these four industries are actually blue oceans.\'

He originally wanted to say that monopolies are the biggest blue oceans, but that would definitely offend the people below him.

\'This last question I think is very common, so I would like to discuss it with everyone. The question is, no matter what strategy is implemented, insufficient resources are always the biggest constraint.\'

This is a very specific problem. Generally speaking, it is like this: you are in charge of a county, and the county does not even have a highway to the city government. You want to get richer, so you want to build a highway, but you just don\'t have the money.

The government says, \'You don\'t have the money,\' the bank says, \'I\'m not lending you the money,\' and it\'s very difficult. Private financing doesn\'t work either. According to the Blue Ocean Strategy, how do you solve this problem?

\'I feel like a student taking an exam,\' Feng Yiping said.

\'It\'s just an exam,\' they say to themselves.

He thought for a moment, "This problem is a challenge we often encounter in practice. It actually falls under the fifth principle of the Blue Ocean Strategy, overcoming key organisational obstacles.

When internal limited resources, no matter how they are deployed, cannot support the implementation required, we have no choice but to turn to the outside,\'

Feng Yiping said while thinking, "Well, the higher authorities will not allocate funds, and the banks will not lend, so we really have no one to turn to. It seems that this predecessor has not been very successful,\'

He couldn\'t hear the laughter of his classmates at this time. What should he do? \'We follow the first principle and rebuild the market boundaries first. Then we can find that there are many ways and means to finance things,\'

but then he denied it, \'but I don\'t think it will be easy. If even the banks won\'t lend money to a local government, other wealthy people will definitely not do such a thing,\'

The trainees below looked at him as he spoke and wrote, actually quite looking forward to it, but most of them had bad expectations, expecting him to make a fool of himself!

In particular, the participants in the Young Cadres Class had discussed similar questions many times, but the answers were not particularly satisfactory. They were eager to see how this supposedly world-renowned young scholar could possibly be better than everyone else.

The older bosses from the state-owned enterprises were also just watching the fun. They were wondering whether the little teacher would look like a boiled shrimp or a monkey\'s bottom when he went out in disgrace.

Some people were already betting with subtle gestures, and the orderly classroom gradually became noisy.

Seeing this, the class teacher, Mr Cheng, coughed and prepared to come out and smooth things over. Feng Yiping continued, \'In that case, the only thing to consider is mutual benefit,\'

and he smiled and turned back to ask, \'Is there anyone here from a construction company?\'

A burly man with a full figure and a confident air raised his hand. \'I\'m from China Construction,\' he said, and, seeing the smile on Feng Yiping\'s face, added, \'But our company doesn\'t like to be owed money for construction work.\'

\'I didn\'t say we owed you money,\' Feng Yiping still smiled, \'Then let me propose a rough plan. We\'ll build the highway, and your company will provide the funds. We\'ll give you a piece of land of equal value at the starting point of the highway in the county. What do you think?

In this way, the county will have the means to repair the highway, and the construction company can make a profit from the road repairs and another profit from real estate development. Is this kind of business possible?\'

The man from China Construction has never encountered anything like this before. He originally wanted to refuse outright, but Feng Yiping is right, you can make two profits from one thing, what a bargain!

In fact, it\'s not just that. The land prices before and after the highway is completed will definitely be different.

If I refuse such a profitable deal, I\'d be a fool, wouldn\'t I? \'The details are open to discussion, but the plan is very actionable,\'

the guys who asked the questions must have been dumbfounded. How come we didn\'t think of such a plan in the first place?

Those who had bet on Feng Yiping\'s face when he left the classroom now had faces that looked like boiled shrimp and like a monkey\'s butt.

The class teacher and the other teachers present had already started to applaud.

Then Feng Yiping received another standing ovation. Well, that wasn\'t unusual, it wasn\'t the first time.